A Wellness Brand focused on scaling

Taking things more serious and hunkering down on their digital presence, we were tasked with helping to bring their vision to life across web, social media and email to give everything a comprehensive feel across all mediums.

A Wellness Brand focused on scaling

Taking things more serious and hunkering down on their digital presence, we were tasked with helping to bring their vision to life across web, social media and email to give everything a comprehensive feel across all mediums.

A Wellness Brand focused on expanding

Taking things more serious and hunkering down on their digital presence, we were tasked with helping to bring their vision to life across web, social media and email to give everything a comprehensive feel across all mediums.

Full Blown Digital Restructure

Project Responsibilities:

Web Design + Development

Visual Identity

Brand Strategy

Graphic Design

Content Strategy

Creative Direction

Well, Well, Wellness!

Project Overview

What once was…

SP Wellness had a lot of amazing information available already on their site. We wanted to freshen everything up and give the site a little more life.

To what is now.

We restructured the site to improve the user flow to get to the information they desire while drastically improving the overall look and feel.

Wow thats a lot, so what happened?

The changes and subtle nuance's explained for those who care.

Color Palette

Utilized darker greens to evoke tranquility and connection with ones self.

Information Architecture

Streamlined for intuitive navigation and seamless user experience.

Consolidated Pages

Integrated content for clarity and accessibility.

Copy Direction

Inviting and warm, encouraging exploration and participation.

Graphical Additions

Custom graphics enhancing visual appeal and storytelling.

Animations and Depth

Subtle animations added depth and interactivity, enhancing engagement.

The Beauty of… Beauty?

Graphic Design and Visual Purpose

Storytelling.

Sometimes a lot of copy is… well a lot. We chose to break these elements up with some engaging service graphics.

Consistency of Logo Elements

SP Wellness already had a logo they loved, it was just buried deep on their site. So, we took this logo and had it be the inspiration behind our course graphics and various small details throughout the entire brand, really bringing everything together.

Taking it Across Various Mediums

Engaging Social Media Posts, Newsletter Logo, Video Animations. We creating a library of assets for SP Wellness that keep everything on all platforms consistent.

Guides + Content

Educating their customers on the benefit of wellness has never been easier.

Whats New?

0 to 1 Concepts to Ideation

Newsletter

Putting our heads together we came up with the name Shape Your Perspective and the logo is inspired by… well… changing your perspective

Courses Page

SP Wellness is just starting to get into Digital Services, and they needed a kick ass course to start this off. The 8 Days of Movement and Meditation challenge is just the beginning!

Social Strategy

SP Wellness was already killing the social game. We took this a step further by creating a posting schedule and providing content direction, along with creating graphics when needed!

Linktree

Link in Bio! With the new focus on growing a social following we needed customers to engage with all we created. Of course we never skip the details, so we crafted a perfectly on brand Linktree experience.

Its the little things.

Details and small tweaks.

Consoldiated Navigation

Sometimes less is more in the eyes of your user.

Effects

Use effects like Transforms and Parallax scrolling to add depth to the site.

Typeform Quiz Integration

Connected an existing typeform to increase lead generation on the site.

Wrap it Up!

Project Reflection.

Working with SP Wellness was been an incredible experience. Its always such a blast getting to work along side someone who is truly passionate about what they are doing. Helping to take SP Wellness to the next level with sharpening their digital presence and honing their visual identity was an awesome challenge that allowed for both of us to take a step back and be immensely proud of the end result.

What started as a refresh to the website turned into a complete rebrand project, where we took existing elements and made them make more sense. Pairing intentionality with UI/UX principals the website is now a tool for information gathering, digital course taking, client aquisition and lead generation.

Sacha Prickett

Owner and Founder of SP Wellness LV

I selected Tusi and Cage to freshen up my brand. Cage far exceeded my expectations! His creative eye, strategic approach and organization made working with him so easy. Cage has a gift of listening to what you are wanting to create for your business and bringing it to life. He has patience and is wise for his years. However, I love that he is young, enthusiastic and ready to help with any idea I want to bring to life. My website looks amazing and is user friendly. Cage created an online course for my company with videos and guided meditations. He also integrated my newsletter with a mailing list platform. Cage is always quick to respond to questions and requests. You will be glad that you choose Tusi and Cage for all your design and integration needs!

Sacha Prickett

Owner and Founder of SP Wellness LV

I selected Tusi and Cage to freshen up my brand. Cage far exceeded my expectations! His creative eye, strategic approach and organization made working with him so easy. Cage has a gift of listening to what you are wanting to create for your business and bringing it to life. He has patience and is wise for his years. However, I love that he is young, enthusiastic and ready to help with any idea I want to bring to life. My website looks amazing and is user friendly. Cage created an online course for my company with videos and guided meditations. He also integrated my newsletter with a mailing list platform. Cage is always quick to respond to questions and requests. You will be glad that you choose Tusi and Cage for all your design and integration needs!

Sacha Prickett

Owner and Founder of SP Wellness LV

I selected Tusi and Cage to freshen up my brand. Cage far exceeded my expectations! His creative eye, strategic approach and organization made working with him so easy. Cage has a gift of listening to what you are wanting to create for your business and bringing it to life. He has patience and is wise for his years. However, I love that he is young, enthusiastic and ready to help with any idea I want to bring to life. My website looks amazing and is user friendly. Cage created an online course for my company with videos and guided meditations. He also integrated my newsletter with a mailing list platform. Cage is always quick to respond to questions and requests. You will be glad that you choose Tusi and Cage for all your design and integration needs!

Check out SP Wellness!

Well, I think its time we build something together.

But wait, there's more!

Explore some of our other partnerships to see how every project we work on is completely tailored to each clients individual needs.

Check our all of our currently featured projects!

But wait, there's more!

Explore some of our other partnerships to see how every project we work on is completely tailored to each clients individual needs.

Check our all of our currently featured projects!

But wait, there's more!

Explore some of our other partnerships to see how every project we work on is completely tailored to each clients individual needs.

Check our all of our currently featured projects!